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IFB Strategy

Bord Scannán na hÉireann/ Irish Film Board (IFB) has published a Five-Year Strategic Plan - ‘Building on Success' - detailing its ambitious vision and plans for the role of the IFB within the thriving Irish film, television and animation industry.   The strategy was developed by the Board of the IFB following extensive consultation and engagement with stakeholders from all parts of the industry. 

The strategic plan has been developed to support this ambition with three key pillars identified in the ‘Building on Success' document. These are: Vision for 2020; Building on Core Strengths; and Strong Foundations.

Vision for 2020
Working with industry stakeholders, the IFB will promote an overall vision for the industry, focusing on leadership, gender & diversity, and building audiences for film, television and animation. Highlights under this pillar include; providing strong industry leadership; working with the Government and the wider industry to provide a coherent public sector approach to the development of the sector; achieving a target of 50/50 gender parity in creative talent working in screen content; and positioning audiences as a central part of the work we support.

Building on Core Strengths
The IFB will build on the success achieved to progress and develop creative screen talent production, the development of talent and skills, and inward production and investment. Funding of, and support for, creative development (and the necessary organisational arrangements) will be central to this. Targets under this pillar include; the creation of a new position of Head of Creative Production and Talent Development to provide artistic and creative leadership in support of screen production, and maximising opportunities for the improved Section 481 tax incentive; as well as developing talent and skills through training initiatives to meet the growing needs of the sector.

Strong Foundations 
In order to deliver on the ambitious vision and for the IFB to deliver on its priorities, strong foundations will be required, including; increased funding for investment in film, television, and animation; dynamic partnerships within the sector; and an effective organisation. Goals under this pillar include; seeking increased funding from all potential avenues, including contributions from public service broadcasters and content distributors to Irish film and screen storytelling content; and continuing in the creation and nurturing of partnerships with stakeholders including IDA & Enterprise Ireland, other public film funding agencies private sector funders such as distributors and broadcasters.

The full strategy report can be found here.

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