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Bollywood Blockbuster Which Filmed in Ireland EK THA TIGER Goes On Worldwide Release

14th Aug 2012
The Bollywood blockbuster which shot on location in Ireland last year and showcases various well known Dublin locations, EK THA TIGER, will go on release across 24 countries tomorrow, August 15th, reaching an audience of over 100 million people.

Starring two of Bollywoods biggest stars Salman Khan and Katrina Kaif and directed by Kabir Kahn, the romantic thriller tells the tale of a man sent to Dublin on a secret mission, who falls in love with a woman studying at a fictional dance academy at Trinity College. The film used an abundance of Dublin locations last autumn for spectacular dance sequences and stunts including Trinity College, the Shelbourne Hotel, Temple Bar and St Stephen's Green to name a few while a large number of Irish crew worked on the project which featured dozens of Irish extras.

Commenting on his involvement on the project Brendan McCarthy from Fantastic Films and the Irish producer on the film said: "Fantastic Films was delighted to be involved making in Ek Tha Tiger . It opened our eyes to the extraordinary world of Bollywood and its enormous talent. Fantastic Films successfully collaborated with the Irish Film Board, Film Dublin Partnership, Tourism Ireland and Trinity College to make the filming of  Ek Tha Tiger a real success."

Speaking about filming in Ireland the films director Kabir Khan said: "Ireland was a rewarding experience for us.  The locations were very exquisite and we also wanted to shoot the movie at a location which was hitherto untouched by Bollywood.  Tourism Ireland and the Irish Film Board helped us tremendously in identifying the appropriate locales which not only added romanticism to the movie, but also helped us maintain our cost of production which is important for the success of any movie".

The films producer Aashish Singh from Yash Raj Films said: "It was a pleasure to shoot in Dublin for EK THA TIGER. We were genuinely impressed by the Irish shooting crew as well as the support of the various agencies particularly the Irish Film Board and Trinity College. The cast and crew of EK THA TIGER had a wonderful time in Dublin. The icing on the cake for us from a budget point of view was the incentive under Section 481 which helped us immensely in reducing a chunk of our expenditure in Ireland".

It is estimated that the production which was the first major Bollywood blockbuster to film in Ireland contributed €1.5m to the Irish economy and created over 1,000 short-term jobs with many Irish cast and crew involved in the shoot.

The film which means ‘Once There was a Tiger' portrays Dublin as a modern, fun and vibrant city rich in history and culture. It is set to be released in 24 countries reaching an audience of 100+ million which means images of Dublin will be projected on the big screen across the globe especially to new untapped demographics such as India's burgeoning middle and upper classes not to mention the Indian diaspora around the world.

It is already getting huge publicity in India where it is widely tipped to be the biggest Bollywood blockbuster of the year. The video for the films song Banjaara features many Dublin locations including Trinity College and South King Street is proving to be a major YouTube success, receiving nearly 2 million hits so far.

EK THA TIGER goes on general release across 24 countries including India tomorrow, August 15th.  There will be a gala screening in the IFI, tomorrow evening and the film will be on release in Cineworld, Dublin from August 15th.
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